1) Is Your Online Content Accurate?
This is the first in a series of question lists that will help you review and evaluate your online content assets. Questions will help you answer: Is my content – 1) Accurate, 2) Authoritative, 3) Objective, 4) Current, 5) Accessible and, 6) Well-Designed?
Here are some key questions you should ask to determine if your online content is Accurate? These questions could apply to self-published or larger corporate online content assets (websites, social media sites, etc.).
- What is the general purpose of the content on your website? Is the “call-to-action” strategically focused? Does it cover long and short-term goals?
- What is the purpose of your web and social media presence as a whole? How accurately and consistently does it reflect your brand presence across channels?
- Does the content relate to the same or different objectives? i.e. informational, promotional, sales, etc.
- Who produced or wrote the content?
- Are the authors of the content on your different media channels qualified? What are their professional credentials either experientially, academically, etc.
- Are there enough personnel resources in place to produce carefully crafted and precise content? Or, are staff over-tired and stretched. Errors and dated content and sites can be an indication that there are a lack of qualified people to do the job properly.
- Are the sources cited reputable relative to industry standard? i.e. Medical, Insurance, Retail, Hospitality, Law, Entertainment, etc. What is acceptable in one industry is not so in another.
- Are your clients or users able to contact the author of the: article, blog, etc. directly?
- Is the informational content correct? i.e. Are infographics and other statistics verifiable? Or, is all pitch and no proof – exaggerated. Have information sources been cited correctly?
- Are statistics contextually relevant? Or, taken out of context to “fit” a constructed need?
- When using curated content (from various sources) how secure are you about the integrity of the content? Do you know and trust your sources?
- Are all images and videos accurately captioned? Are Alt Text descriptions clear enough for someone to read and fully understand? Are video captions available and accurate – not only automatically voice-generated?
- What has been left out of your content that could be construed as essential information?
- Is the written language well-crafted relative to grammar, spelling, etc.
- Is the language precise without providing too much extraneous detail or information?
- Are testimonials or endorsements relevant to the current “call-to-action”? Or, are they taken out of context or dated?
- Is your contact information up-to-date?
- Is your photo identification up-to-date?
- Are you being completely truthful, to the best of your knowledge, about all the information presented on your sites?
- Is a complete inventory of your online content channels done on a regular basis?
- Do you have a content strategy for all your content assets? Or, has it been improvised?
- Do you have an editorial policy in place?
Accuracy is an important component of online content. If your online presence is not precise and specific in its meaning and focus it won’t be trusted. Be aware of how you present your information. Ask yourself again – Is my online content exact – enough? This list is by no means complete. But, meant to get you thinking critically about the quality of your online information. Add your suggestions in the comment space below.
Also, I have added a translation code from Google. I am only able to respond in English and would be happy to hear from you as to how Accurate the translation is.
Contact Madelaine Palko at MPalko Media Consulting if you require help conducting a comprehensive content review and formulating a strategic plan of your online content assets.