Twitter for Business, or Not? – PT 1
As a new business owner and a media consultant I thought I should know first-hand about Twitter before I recommend it or not to a client. A month into the process and the 100+ (legitimate?) “Followers” I would like to point out a few things:
- Access to interesting information on the web that is useful for growing a business/organization in these highly changeable times. Especially, links to Blogs and Websites.
- Many like-minded people and groups globally who like to share information. Twitter Lists will be great for organizing special interest groups.
- Wonderful for following and sharing live events, such as sports, conferences, news, etc.
- User-friendly dashboard to set up and maintain your Twitter account. Still exploring.
- A blight of spammy marketing sites “Following” me on Twitter. It’s time consuming deleting them all. A lot of strange people – talking sweet nothing in their Tweets, or blatant increase your Tweets for a price marketing come-ons. I have blocked more than 50% of what I believe are “spam/annoying” – Twitter Followers. I find this kind of marketing predatory.
- Twitter Parody Accounts? What about the people who really think the “Chaning Tatum (Parody Account)” that is “Following” them, is the real person/movie star? See attached photo: Maybe they don’t understand what a parody is. Is this (parody/copycat) identity theft?
The potential for meaningful sharing is attainable on Twitter – but, as a content person I don’t want to be continually editing out marketing spam “Followers.” I hope Twitter will develop some filters so that new clients (like me) don’t get totally discouraged with the excessive spam/annoying “Followers”. Otherwise it may just be too time consuming to manually edit out the unfocused marketing deluge .
I would be interested in hearing about your experiences using Twitter for business?
I will publish Part 2 of this article October 4, 2014.